George Leimer is the CEO of fintech investing app Rally. Rally is a platform for buying and selling equity shares in collectible assets like exotic cars and other memorabilia. George is a seasoned leader in product & technology with more than two decades of delivering results in e-commerce, technology, and content development. George has worked for top brands and tech companies, including ESPN, eBay, Disney, and Apple. George joins the Snyder Showdown to discuss how consumer investing in alternative asset classes is evolving and becoming more attainable.  

• George talks about his early career when the internet was first starting to flourish and how he eventually ended up at eBay
• George shares how curiosity and being open to new experiences can create unexpected new opportunities
• George tells the story of BigDeal.com and his experience running a "startup that doesn't work"
• George touches on how the content and brand stories behind Rally, particularly when it came to the stories behind their assets, were what attracted him to the brand
• George explains how Rally acquires, sets valuation, and ultimately sells assets in the form of collectibles and memorabilia
• George dives into how Rally tests the market for how different memorabilia will perform in terms of consumer demand and valuation
• George and Chris discuss how content helps drive interest, passion, and the experience for investors in Rally's alternative assets
• George and Chris discuss the costs and effectiveness of brand and content marketing for smaller organizations versus global brands

• Chris Snyder LinkedIn
• Banks.com
• George Leimer LinkedIn
• Rally App