James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. He is the author of Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands. He is also the founder and CEO of the Digital Growth Institute, where he has guided more than 520 financial brands on a mission to simplify digital marketing and sales strategies that empower banks and credit unions to generate 10X more loans and deposits. James Robert Lay has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer." James Robert Lay joins chats with Chris Snyder on how banks and credit unions can simplify their digital marketing initiatives to increase customer revenue on a local level.

• James Robert shares about his upbringing in Houston, Texas, and how he opted to start a punk rock band instead of playing college basketball
• James Robert opens up about how a girl he was romantically interested in was the reason why he got into the digital marketing space
• James Robert and Chris talk BearSwap, The Facebook, and the hay day of social media
• James Robert touches on how he transitioned into the banking space, particularly working with credit unions
• James Robert discusses his 3-step process for marketing banks and credit unions: training & education, strategy, execution and implementation
• James Robert and Chris discuss how there is a 3-5 year lag time in the financial services industry in terms of catching up with trends in more competitive industries
• James Robert touches on how being risk adverse in the financial industry was traditionally a good thing, but may now be the industry's Achilles Heel

• Chris Snyder LinkedIn
• Banks.com
• James Robert Lay LinkedIn
• Digital Growth Institute
• Banking on Digital Growth on Amazon