Alex Wheldon is the co-founder of Rho - a leading digital commercial banking platform backed by Alexa Von Tobel and Inspired Capital. Alex has founded four startups, three of which were acquired. Alex founded Rho because there were no banks tailored towards founder needs, a personal pain point Alex faced as a serial entrepreneur. Rho provides a full-service digital banking solution that integrates with the tools and services that modern entrepreneurs use to run their businesses.

• Alex shares about his middle-class upbringing in Toronto, his pursuit of music, and how studio time led to him catching the entrepreneurial bug
• Alex shares how he developed the world's first mobile gambling software as a teenager
• Alex talks about being homeless while bootstrapping his advertising startup, Canary
• Why traditional banks have difficulty creating digital products that are built around the end user experience
• Alex shares the Aha! moment that inspired him to co-found Rho and approach commercial banking from a whole different perspective
• Alex breaks down commercial banking use cases and how Rho provides a unique service that you can't find at traditional banks
• Chris and Alex discuss how Rho is not industry agnostic and how the company offers unique solutions catered to different industries
• The stigma behind labeling a business as a "small business" and how this disregards the opportunity that expanding businesses have to offer
• Why your product is actually your best marketing tool - if your product is high-quality and serves a need in your industry, it will market itself
• How Alex started Rho on a shoestring budget and built some of the earliest iterations of the product

• Chris Snyder LinkedIn
• Banks.com
• Alex Wheldon LinkedIn
• Rho Business Banking
• Piwik PRO Analytics