Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing as well as a best-selling author and keynote speaker. He has been named one of Forbes Top 10 Online Marketing Experts and his book, Landing Page Optimization, has sold over 50,000 copies worldwide. Tim sits down with Chris Snyder to discuss the psychology of digital marketing and tell us about his NEW book, Unleash Your Primal Brain.

• Tim talks about growing up in the USSR and how his family chose to move to the United States when he was 8 years old
• Tim shares his college experiences, how he decided to pursue digital marketing, and his first entrepreneurial endeavor
• Tim talks about the heyday of digital marketing, the first programmatic PPC platform, and how UX/CRO was born
• Tim touches on how fixing your onsite experience will have a dramatic impact on all of your digital marketing KPIS
• Tim discusses how A/B testing is too simplistic when it comes to designing for optimal user experience - digital marketers need to constantly be optimizing for their end user
• Tim addresses how products/services should be designed with a target audience in mind first and marketing must support the complete customer journey
• Chris & Tim discuss the transition to creating niche industries and products that serve specific audiences really well
• Tim touches on some of the ethical concerns behind big data and digital advertising - and how this inspired his new book Unleash Your Primal Brain
• Tim speaks about the predominance of monopolies across every sector - including social media, agriculture, fintech, and so on
• Tim touches on how his book, Unleash Your Primal Brain, touches on the why - which is evolutionary psychology
• Chris and Tim ponder the importance of having soft skills for future generations who are entering the workforce in the next 5-10 years
• Tim shares how marketing requires a deep understanding of the human brain and what influences it, which is where evolutionary psychology comes into play

• Chris Snyder LinkedIn
• Banks.com
• TimAsh.com
• Tim Ash LinkedIn
• Unleash Your Primal Brain on Amazon